The Optimal 301-Redirects Strategy using Rapid301

Published: 28/12/2024
Updated: 29/12/2024

Overview

Rapid301 is a tool that superchargers the creation of 301-redirects. It does this by analysing your current/old and staging/new structures and using automated workflows output a 301-redirect files

If you already have sitemaps from tools like Screaming Frog (or any other CSV with URLs), use the Sitemap CSV -> 301 Redirects tool. If you do not have sitemaps, use the  Simply enter your current site url and staging site url into the Site Scan -> 301 Redirects tool.

After processing, you can use the Rapid301 Redirects Table to quickly check/confirm/update any redirects before exporting them as a .csv file or in the format needed for a .htaccess file.

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How to get the best results with Rapid301

For best results, be sure to rebuild pages on the current site that are driving traffic to the domain. That includes core pages, blogs/articles, case studies and the like. Once you have re-built/migrated the old pages and content across the new site, use Rapid301 to streamline the creation of the 301 redirect document.

It is a great idea to keep the url structure as similar as possible!

301-redirects. A step-by-step process

  1. Identify and rebuild pages with lots of traffic and link juice from the old/current site to the new/staging site, including blogs, case studies, articles and other CMS items.
  2. Enter the old/current url and new/staging url into Rapid301.
  3. Review Rapid301s results and make adjustments to your redirects in the easy-to-use table.
  4. Export your redirects as a .csv or text file, formatted so it can easily be copied into your htaccess file.
  5. Ensure the redirects are added to your site when you connect the domain to the staging site.
  6. Check the links to ensure they have been setup correctly.

Bonus: Upload the new sitemap to Google Search Console.

What you get

  • Sitemaps and links found on the current site and staging site, including all broken links.
  • Best matched redirects sorted by confidence score.
  • Easy to use table for reviewing and quickly updating your 301 redirect document.
  • Export as a .csv or text file in the required format for .htaccess
  • Dashboard for managing your migrations.

Important, please read!

It is important to mention that Rapid301 is a tool designed to streamline a the 301 redirect creation workflow, it is not a replacement for SEO experts.

If you don't have similar URLs or you notice a hallucination or something peculiar, make all the necessary adjustments before exporting the redirects. Before uploading any redirects, it is strongly recommended to thoroughly check each matched URL to ensure its accuracy.

It is also important to be aware that there may be some SEO implications when using Rapid301's services, and that some loss of ranking, traffic, or visibility may occur. Be sure to monitor the migration and address any potential issues that may arise to ensure the migration is successful. Always conduct a post-migration audit to confirm the migration was successful.

Please view our terms and conditions and privacy policy before using.

If you have any questions, click the button to get in touch.

As a web agency owner with 15+ site rebuilds and migrations under his belt,  Luke helps web development and SEO agencies improve their migration workflows through automation. Rapid301 was used internally and then opened up to the world when others asked about the idea.

Full Stack Developer,
Migration Expert
Luke Bonnici, Rapid301.
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